Probook founder George Eliadis has increased the profitability of small businesses with AI

A Wharton graduate student who started pressure washing homes with his father in upstate New York has raised $40 million to engineer the operation of mom-and-pop businesses with artificial intelligence.

George Eliadis created Probook, an AI operating system, for the needs of electricians, plumbers and HVAC technicians. He said that people who run this type of business often find it difficult to move their employees in the right way in many of the jobs they receive, which means that they end up missing out on income.

“I started Probook to solve a problem in my business,” Eliadis, 24, wrote on his company’s website. “I grew up pressure washing in upstate New York with my dad. Six summers in a truck. I would spend two to three hours a day walking between jobs. I would be upstairs cleaning the house and miss calls because I couldn’t hear my phone ringing.”

After showing his platform could increase profits in stores across the country, Probook was able to raise a $34 million Series A round led by Andreessen Horowitz and a $6 million seed round led by Sequoia Capital, Fortune first reported.

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Eliadis said that home service businesses have been sold many AI tools over the past three years that work without input from each other and create a lot of headaches.

“The problem is not AI. It’s that AI sat on top of a decentralized system. That’s what got us here,” Eliadis wrote on the company’s website. “The next decade will…be won by the platform that drives the end-to-end customer experience, where AI does most of the work and your team handles the exception. It’s not five tools and three vendors. One platform that does it all.”

Eliadis says he’s built a single platform that can handle everything from answering calls, to cleaning job data, to sending updates to customers.

The Indiana-based repair service with 14 locations and 260 technicians throughout the Midwest booked 2,873 jobs in its first month on Probook without human intervention, according to the company.

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A plumber fixes a sink in a house. (Images / Getty Images)

After using Probook for eight months, a similar business in Kansas was able to increase revenue by 10% per employee with a 40% smaller team, the company said.

Probook also sells directly to private equity firms that are establishing home service businesses and looking to automate margins.

From a customer perspective, Sequoia Capital described Probook as an easy, fast way to book your home renovation.

“Your water heater goes out, and you call the local plumbing company that works on the platform. Probook’s AI takes over quickly, it already knows the experience of each technician, the availability and distance from your home, as well as their approximate prices and ticket sizes. It assigns the right technician to the job, alerts them, and keeps you in the loop with our ETA partner in ET. posted.

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An electrician works on the installation of an electrical wiring system in a new home (stock photo). (Welcoma / iStock Getty Images Plus / iStock)

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The only thing Eliadis hasn’t figured out how to deal with going forward is ServiceTitan, the $6.3 billion publicly traded behemoth that operates in the same field as Probook.

ServiceTitan has its own AI scheduling product, and currently, Probook is listed as a ServiceTitan partner, according to Fortune. This means that the two firms are working together and not really competing.

However, the leaders of Andreessen Horowitz and Sequoia Capital believe in Eliadis because he has worked in commerce before, while he also has the mindset of a Silicon Valley founder.

“Most of the founders who build these companies have never worked for them. George has,” Buhler told Fortune.