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Fidelity, Vanguard and BlackRock are all adding income to 401(k) plans – betting retirees want pension-like income

If you desire more predictability in retirement, the best 401(k) plan option may be the answer to your prayers.

Many of America’s biggest investment companies are rocking the target date fund model to provide lifetime guaranteed returns. Traditionally, these 401(k)s simply transfer your growth-oriented stocks to bonds as you approach retirement. With this new type of 401(k)s, however, you get to add a popular life insurance product to your portfolio: Annuities.

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Fidelity is the latest investment firm to introduce this new way to save with Freedom Lifetime (1). Scheduled to debut in 2027, the fund starts out as a standard target date fund, but gives retirees the option to roll those savings into annuities from New York Life and Nationwide for guaranteed income for life.

In a press release about the announcement, Molly Cunningham (1), Fidelity’s head of lifetime financial aid, said, “Our priority was to increase the value of lifetime income while keeping the participant and patron experience simple and easy to use.”

While Fidelity’s offering is in the news, it’s actually late in the guaranteed savings game. Vanguard announced its Target Retirement Lifetime Income Trusts through the end of 2025 (2), and BlackRock has a similar strategy called LifePath Paycheck (3).

Vanguard’s Head of Bulk Product Management Brian Miller highlighted the stability of these new products as their star attribute. As Miller told Moneywise, “Every day, thousands of Americans retire, and many worry about outliving their savings. Vanguard’s Target Retirement Lifetime Income Trusts are a new option for 401(k) plans and participants and can help turn savings into consistent income, offering both confidence and predictability alongside traditional sources like Social Security.”

Currently, this 401(k) option is not the most affordable, but data suggests it will become more popular among employers. For example, Callan’s 2025 DC Trends Survey (4) found that 19% of respondents are seriously considering combining their target date fund model with immediate annuities.

Are annuities the new pension?

In some ways, this push of annuities into the 401(k) may be the pension plan of the 21st century.

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