Warriors, IREN sets record for sponsorship deal with $50 million annual deal: report
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The Golden State Warriors will have a new corporate patch on their jersey, and will set a new precedent in the sponsorship deal space.
IREN, the Australian-based vertically integrated AI cloud provider, will have its logo on jerseys starting in the 2026-27 season after a deal reportedly worth more than $50 million per year.
The financial terms, first reported by Sportico, make it the largest North American sports sponsorship deal.
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The Golden State Warriors will have a patch of Iren on their jerseys starting in the 2026-27 season. (Iren / Fox News)
The deal is with Golden State Group, the parent company that owns and manages the Warriors, the WNBA’s Golden State Valkyries, and the NBA G League’s Santa Cruz Warriors, among others.
“The Warriors jersey badge is our most visible platform around the world, and finding a partner who shares our vision for both innovation and community engagement was important,” said Golden State chief commercial officer Mike Kitts in a press release. “IREN is committed to powering the future of technology, education and local impact, and it aligns perfectly with our goals as we look to push the boundaries of global innovation and create a lasting legacy throughout the Bay Area and beyond.”
“What makes Golden State special is the platform they’ve built: champion operations, a class-defining business and a deep commitment to community, all of which reinforce each other over time,” said IREN founder and CEO Daniel Roberts.
The deal is reportedly worth more than $50 million a year, making it the largest sports sponsorship deal in North America. (Iren / Fox News)
“At IREN, we think about our business through the same lens. We own and operate the full infrastructure stack: power, data centers and computing. That direct integration allows us to work on the world’s most in-demand AI work and invest in the communities that support us. This partnership brings together two performance-oriented organizations, sharing a commitment to people and the city to build the next.”
In addition to the Warriors jersey badge, the partnership includes the appointment of IREN as Golden State’s Official AI Cloud Partner, commentary on warm-up jerseys for the WNBA’s Valkyries and Santa Cruz Warriors jerseys, prominent visibility throughout San Francisco’s Chase Center, and launching sponsorship of the annual City Edition platform.
Golden State Warriors guard Stephen Curry smiles at the end of the third quarter of his NBA basketball game against the San Antonio Spurs in San Francisco, Calif. Saturday, Dec. 4, 2021. (Stephen Lam / The San Francisco Chronicle via Getty Images / Getty Images)
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IREN delivers GPU clusters for AI training and interpretation to clients in the Bay Area and around the world. It has acquired more than five gigawatts of power worldwide to support AI training and workloads and is focused on building the infrastructure that enables the next generation of technological advancements.
