Constellation Research founder R Ray Wang examines Meta, Alphabet and Microsofts use of artificial intelligence at Varney & Co.
The rise of artificial intelligence (AI) has raised concerns about the potential negative impact on jobs in the creative fields, but a new analysis finds that those jobs are not disappearing as AI reshapes the creative profession.
Gallup’s report examined research from the Journal of Cultural Economics, which found little evidence that artificial intelligence has significantly reduced artists’ earnings based on data from the Gallup Workforce Panel and federal labor market data.
The analysis used a scoring system from the 2024 job exposure index to determine how specific job functions are exposed to generative AI — such as what tasks a large language model can clearly perform or help with.
Inside works of artexposure to AI varied widely. For example, music directors and composers had an exposure score of about 0.7, which meant that a large part of their jobs involved design or production that AI tools could help write or edit; while special effects artists and animators had a score of 0.54 and disc jockeys, art directors and other producers and directors averaged 0.5.
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The analysis found that AI does not cause the loss of creative jobs, as it includes the jobs of other roles. (recep-bg/Getty Images)
Among the artistic roles with the least exposure to AI were dancers, whose exposure score was around 0.04, while actors scored around 0.18, artisans and choreographers were between 0.27 and 0.28. The main work in these fields involves live presence, interpretation and physical skills that productive AI cannot easily replace.
“Evidence does not show adverse effects when tested the impact of AI on jobs. “Using employment and wage statistics from the Bureau of Labor Statistics between 2017 and 2024, wage trends for creative occupations with high exposure to manufacturing AI look very similar to those with low exposure,” Gallup said.
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Creative workers in some professions are more exposed to AI tools than others. (Myung J. Chun / Los Angeles Times via Getty Images)
The report noted that data on employment patterns were more mixed, with the arts more prominent weak job growth in 2023 compared to those with less exposure.
“However, the differences are small and far from the widespread job losses often assumed by discussions of AI and job displacement,” Gallup noted.
Census Bureau data from the American Community Survey also showed that artists in jobs exposed to AI saw lower performance. increase in salary in 2023 which will disappear in 2024. Meanwhile, hours worked increased more clearly from 2022 and remained high until 2024.
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AI tools can help intelligent workers with certain tasks in the editing process, such as editing audio or video. (FNC)
Data from the Gallup Workplace Panel showed that workers in creative occupations reported somewhat higher use of AI than all workers, and nearly one in four said they used AI regularly compared to one in five workers in the broader economy.
“Musicians are more likely to report using AI than other workers generation of mind and creative exploration. They also report using it to automate small tasks, consolidate information and support interactions. Not surprisingly, artists are less likely to use AI for tasks such as customer service or equipment management,” Gallup wrote.
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“These patterns suggest that generative AI will play a role primarily in the early stages of creative work – helping artists test ideas, iterate quickly and organize parts of the creative workflow. Generative AI may also empower artists to have more agency in their own work by increasing their ability to produce branding documents, art, and automating access to mundane tasks by traveling with accom.”
