Dollywood’s growth comes as the broader theme park industry faces economic pressure. Data from Consumer Edge shows that spending at US theme parks fell nearly 5% last summer compared to 2024, as rising costs led some low- and middle-income families to cut back on travel and entertainment.
Park leaders say Dollywood’s focus on family experiences and regional culture helps it stand out.
“It’s very family-oriented,” said Julie Collins, train engineer and supervisor at Dollywood. “We love that families come and ride the train. Some kids have never seen a real train, so it’s the first time. That’s what they come here for. It’s a little kid’s dream.”
The Dollywood Express train at Dollywood. (Dollywood Co.)
For Parton, the park’s success ultimately comes down to something simpler than rides or investment.
“I pray a lot, and God has been really good to me,” she said. “But, I think a lot of it has to do with good management and how we treat people… They feel loved and valued, and we want them to feel that way all the time.”
Dollywood officially opened to the public on Friday with the I Will Always Love You Festival, launching what the park hopes will be a strong season in the Smoky Mountains.
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Parton said fans should expect more projects ahead.
“I’ve been writing a lot, thinking a lot, praying a lot and preparing for a lot of new things to come,” she said. “I’m ready. I’m not done yet. I’m not done yet.”
