KFC is launching a global makeover with new menu items, restaurant designs and brand renewal
Fast food workers are struggling to afford the food they serve, according to a new report.
KFC is launching what it calls its “next chapter” globally, introducing new menu items, redesigned restaurants and a refreshed brand as the fast-food giant looks to strengthen its position in the increasingly competitive chicken market.
The chain owned by Yum Brands said on Monday that the program will eventually affect more than 34,000 restaurants in more than 150 countries. KFC noted that a new restaurant opens somewhere in the world approximately every 3.5 hours.
“As the love of chicken grows around the world, KFC is responding,” KFC Global CEO Scott Mezvinsky said in a statement. He added that the company sees an opportunity to “set the standard for modern chicken” in the fast-casual restaurant industry.
MAJOR CARL’S JR OPERATOR SERVICE REPORTEDLY SET SHUTTER, SELLS DOZENS OF CALIFORNIA LOCATIONS
KFC has updated its famous brand and added new items to its menu as part of a new brand strategy. (KFC)
A key part of the strategy focuses on menu innovation. KFC plans to expand its boneless chicken lineup, including tenders designed for dipping and snacking, while introducing more than 20 new sauces designed to the local favorite. Examples include Chimichurri Ranch and Honey Habanero.
The company is also betting on growing consumer demand for customized, sauce-centric meals, with new menu items including chicken tenders, wings and sandwiches packed with bold flavors.
| A ticker | Security | Finally | Change | Change % |
|---|---|---|---|---|
| YUM | YUM! Company BRANDS INC. | 154.31 | +1.04 |
+0.68% |
In addition to food, KFC is expanding its beverage platform, known as “KWENCH by KFC,” which includes boba refreshers, milkshakes, sparkling lemonades and brewed coffees. The drink list is moving from a pilot program to permanent menus in Australia and Canada this year.
Miami, Florida, Miami International Airport, airport terminal, KFC, Kentucky Fried Chicken fast food restaurant. (Jeffrey Greenberg/Universal Images Group via Getty Images)
KFC said the changes are aimed at giving customers more reasons to visit throughout the day, be it for snacks, drinks or full meals.
The company is also introducing a new generation of restaurant designs aimed at creating a modern dining experience. The first US prototype is expected to open in McKinney, Texas, later this summer and will feature an open concept building. A large two-story flagship location is slated to debut in Dubai this fall.
KFC’s next-generation restaurant concepts are designed to create a modern, flexible and hospitality-driven experience for guests around the world. (KFC/Fox News)
Brand renewal extends beyond menus and restaurants. KFC said it is updating its visual identity across all packaging, advertising and digital materials while retaining its signature bucket and Colonel Sanders logo.
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The rollout begins in the United Kingdom and Ireland, and is expected to expand to the United States and Australia in the coming weeks. Additional markets will follow until 2026.
