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The Surf Lodge in the Hamptons is famous for its chicken tender tower, and now the celebrity hotspot has partnered with Popeyes to bring an “elevated” Louisiana-style dining experience to guests.
The partnership marks the “first of its kind” collaboration between Popeyes and The Surf Lodge this summer, according to a news release from the fast food chain.
More recently, Lodge’s $150 chicken tender tower — served with fries and dipping sauces — has attracted a cult following. A reviewer on TikTok praised last year that it was “amazing,” “maybe the best chicken tender I’ve ever had” and “worth every penny.”
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The Surf Lodge is a combination hotel, restaurant and live music venue in Montauk on Long Island, which has attracted celebrities from Kate Hudson and Gwyneth Paltrow to Leonardo DiCaprio and Snoop Dogg.
Popeyes has teamed up with The Surf Lodge in the Hamptons to offer a $150 chicken tender tower all summer long. (Surf Lodge)
“Guests at The Surf Lodge will find Louisiana-style chicken at the heart of every gathering, featuring handcrafted, hand-battered, crisp Louisiana chicken tenders with flavor in every bite,” Popeyes said.
“These tenders will be packaged in a multi-level tower and served with a flight of Popeyes dipping sauce, creating a premium experience designed to stand out.”
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The $150 price tag will remain “to complement Surf Lodge’s premium hospitality experience,” Popeyes said. Boxes of chicken tenders, including dipping sauces, will also be available from $40 for two people.
Popeyes said the tower “will be the most photographed meal of the summer.”
“It’s an amazing partnership that brings our signature chicken tender towers and the undeniable flavor of Popeyes.”
The Surf Lodge summer concert series, which runs now through Labor Day, will feature a number of celebrities, including Snoop Dogg and Teddy Swims, Rolling Stone reports.
Popeyes said his collaboration with Lodge will put the brand “at the heart of the premier music scene on the East Coast where the world’s best acts and summer social media collide.”
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“We’re excited to bring a taste of Popeyes’ boldness and power to one of the most iconic places in music and culture,” Matt Rubin, chief marketing officer for Popeyes North America, said in a statement.
“Our exclusive partnership with The Surf Lodge and the debut of the chicken tender tower allows us to show guests a new, unexpected way, where great music, culture and desirable food come together to create the ultimate Popeyes experience.”
The chicken tender tower at The Surf Lodge has always been the most talked about item on and off the menu, and now Popeyes is putting its own Louisiana-flavored spin on the cult favorite. (Surf Lodge)
Popeyes will also be offering signature menu launches, special drops and exclusive merchandise throughout the summer.
“We are always trying to create magic in our community,” said Jayma Cardoso, founder and creative director of The Surf Lodge, in a statement.
“It’s an amazing partnership that brings our signature chicken tender towers and the unmistakable taste of Popeyes. It feels very special and just takes it to the next level. It’s fun, unexpected, unforgettable, and really shows what makes Surf Lodge so unique. This is the kind of partnership that makes sense and I’m excited about this.”
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The Surf Lodge opened in 2008 and expanded with The Snow Lodge in Aspen, Colorado, in 2019. Its summer concert series has featured acts such as John Legend, Jimmy Buffett, Willie Nelson, Wyclef Jean and others.
The popularity of the chicken tender tower has extended beyond Montauk, garnering attention on social media and becoming one of the area’s signature menu items.
Montauk has been featured on the Bravo reality television show “Summer House,” now in its 11th season. A Reddit forum about the show included the thread, “I think it’s funny how often the cast orders chicken tenders.”
The Surf Lodge in Montauk is a popular spot for celebrities who flock there for the food and live music scene. The destination is shown here in 2013. (Jerritt Clark/Getty Images)
Redditors chimed in with their opinions on why chicken tenders are so popular. Actors tend to drink alcohol, and others pointed out that chicken tenders are “a reliable food, especially when you’re drunk,” another wrote.
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“Surf Lodge tenders and chicken are so good,” wrote one user.
“As a Long Island professional, yes this is the correct answer,” replied another.
