Inside, the Bronco Filson comes with signature leather seats, Filson-inspired accessories, ventilated front seats, heated rear seats and an upgraded Bang & Olufsen (B&O) audio system.
The SUV also includes removable luggage bags, door-mounted saddlebags for external gear and a digital rearview mirror that keeps visibility even when the cargo is full. Ford said the mirror includes a washer system that helps keep the camera lens clear.
“We know that our owners – they spend a lot of time outside,” Rivers said. “They fly fish, they may hunt and fish and camp, so we offered them as an option two removable storage bags in the back of the car.”
Additional features include power-operated sideboards that automatically activate when the doors are opened.
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The 2027 Ford Bronco Filson First Edition is shown here. (Ford Motor Company)
Ford will also offer a limited edition Bronco Filson First Edition with exclusive Iron Sands Copper Metallic paint, unique badges and a serialized console plaque.
The Bronco Filson will be built at Ford’s Michigan Assembly Plant. Orders are expected to open this fall, with the SUV hitting showrooms in early 2027. Ford has yet to announce pricing.
The Bronco Filson Tour showcasing the SUV’s design, materials and capabilities is scheduled to begin in July.
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Ford and Filson previously collaborated on the Bronco x Filson Wildland Fire Rig concept car in 2020, which supported wildland fire conservation efforts through the National Forest Foundation.
