Apple’s (AAPL) App Store has made a staggering $1.4 trillion and billion in sales by 2025, according to a study by Analysis Group.
An independent study, commissioned by Apple, found that the economic activity generated by the digital storefront has more than doubled since 2019, with digital goods and services increasing by 2.4x, physical goods and services increasing by 2.8%, and in-app advertising revenue increasing by 2.9x.
Apple does not generate revenue for the App Store itself. Instead, the company lists it towards its services category. The iPhone maker’s second largest business, after the iPhone, Services accounted for $109.1 billion of Apple’s $416.1 billion in total revenue in fiscal year 2025. The iPhone segment brought in $209.5 billion.
Of the $1.4 trillion in sales generated by the App Store, the Analysis Group study found that $149 billion came from digital goods and services, while $1.1 trillion came from physical goods and services.
China had the largest share of billing and sales at $562 billion, followed by the US at $453 billion, Europe at $184 billion, and Japan at $52 billion.
In its study, the Analysis Group notes that Apple collected commissions less than 10% of the 1.4 trillion generated App Store.
The company’s App Store practices have been scrutinized by antitrust watchdogs around the world. Apple charges a 30% commission on sales of digital goods and services sold through the App Store, and a 15% commission for developers who are part of the Small Business Program, Video Partner Program, Small Apps Partner Program, and Media Partner Program.
In the US, Apple continues its legal battle with the developer of “Fortnite” Epic Games, who filed an antitrust lawsuit against the iPhone maker in 2020. Although Apple won most of the suit, it was required to give developers the ability to provide users with in-app links to third-party payment services.
Apple then applied a 27% commission on foreign payments, a move Epic opposed. The judge in the case, US District Judge Yvonne Gonzalez Rogers, found Apple in contempt of the order.
Apple appealed the case to the 9th US Circuit Court of Appeals, and while it found that Apple should be able to charge a limited commission, it upheld the antitrust violation. The company is now appealing the contempt order to the High Court.
The Analyst Group’s research comes as Apple prepares to host the Worldwide Developers Conference at its headquarters in Cupertino, Calif. on June 8, where the company is widely expected to release its long-awaited AI-enabled version of its Siri assistant.
