As the 2026 MLB season gets underway, Baseball Hall of Famer Ken Griffey Jr. has partnered with Primo Brands as it brings together its six regional water brands for the first time to deliver a key message of healthy hydration.
As the 2026 MLB season begins Wednesday night, baseball’s first “CEO of H2O” has been named by Primo Brands, and it happens to be one of the most swinging players of all time.
Primo Brands, the leading North American branded beverage company whose water name serves as the official MLB water for the third consecutive season, has named Ken Griffey Jr., the National Baseball Hall of Fame outfielder who drove in 630 career home runs, as the “CEO of H2O” for its new national campaign.
The new campaign marks the first time all six regional spring water brands – Arrowhead Spring Water (West Coast), Poland Spring Water (Northeast), Ice Mountain Spring Water (Midwest), Deer Park Spring Water (Southeast, Mid-Atlantic), Ozarka Spring Water (Texas) and Zephyrhills Spring Water (Florida) – come together to celebrate America’s pastime.
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Baseball Hall of Famer Ken Griffey Jr. features healthy water in a new campaign from Primo Brands, the first time that all six regional spring water brands have come together under one creative platform. (Primo Brands)
The aim of this campaign is to increase the level of water hardness as millions of fans return to the stadiums to watch their favorite teams throughout the season. Whether it’s indoors, or watching at home, water flow is important, and Griffey is excited to take on his new role.
“I’m so excited for fans to see what I’m working on with Primo Brands,” Griffey said in an exclusive statement to FOX Business. “Healthy hydration is important for players on the field, young people working to get better at the game, and fans in the stadiums. It’s an honor to be the first CEO of H2O Baseball. I will work with Primo to tell that story of hydration through all of their regional spring water brands across the country.”
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“Today is the start, but there will be more throughout the season – follow along with Primo to see how we promote healthy water flow throughout the season.”
| A ticker | Security | Finally | Change | change % |
|---|---|---|---|---|
| PRMB | PRIMO products | 18.36 | -0.15 |
-0.81% |
Throughout the MLB season, Griffey will be engaging with fans across social media, sharing fun giveaways for a chance to win monthly prizes, and of course, making a special red carpet appearance during MLB All-Star Week. This year’s festivities will be held in Philadelphia at Citizens Bank Park.
A 30-second national ad will also air, as Griffey joins the spring water team with Primo Brands’ program.
Hall of Famer Ken Griffey Jr. presented during the National Baseball Hall of Fame and Museum Induction Ceremony at the Clark Sports Center on July 27, 2025, in Cooperstown, New York. (Photos by Mary DeCicco/MLB)
“Baseball is integrated into communities across the country, as are our brands,” said Primo Brands Chief Marketing Officer Kheri Tillman. “In our third year as the Official Water of MLB, and with Ken Griffey Jr. as CEO of Baseball H2O, we’re building on that foundation to unveil a national campaign that connects fandom and healthy hydration with the star power of one of the game’s greatest.”
Uzma Rawn Dowler, CMO and senior vice president of global corporate partnerships with MLB, added: “By combining the portfolio of the spring water region and touching a baseball icon like Ken Griffey Jr., Primo Brands shows that it is able to bring strength and authenticity to our relationship. in the game.”
H2O Baseball’s original CEO, Hall of Famer Ken Griffey Jr., is putting healthy water in a new campaign from Primo Brands. (Primo Brands)
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As the New York Yankees and San Francisco Giants kick off the 2026 MLB season Wednesday night in the Bay Area, Griffey and Primo Brands will be working together to celebrate the healthy flow of water for players and fans like home runs and walks.
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