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Caleb Williams’ “Iceman” nickname is in danger of freezing.
The Chicago Bears quarterback recently filed for a trademark, which he was granted after some late-game heroics this past season. But the name was also used by Basketball Hall of Famer George Gervin, who played for the Chicago Bulls.
Gervin filed similar trademark applications four days later, claiming he had been using the nickname for goods and services since 1979. Jerald Barisano, president and CEO of Gervin Global Management, told the Chicago Sun-Times that he mistakenly thought Gervin had already filed a trademark.
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Caleb Williams and George Gervin don’t live up to the nickname “Iceman”. (Photos by Matt Marto/Imagn; Focus Sports/Getty Images / Fox News)
“I have nothing but respect [Williams],” Gervin told the media earlier this week. Like the ‘Iceman.’ But that word has been taken…
“All I’m saying is: Little boy, we already have one ‘Iceman’.”
Barisano added, “We hope the censors will do the right thing. All they have to do is one Google search, and they’ll see hundreds and hundreds of articles on ‘Iceman,’ George Gervin.”
Chicago Bears’ Caleb Williams stands on the sideline during the national anthem before the San Francisco 49ers game at Levi’s Stadium on Dec. 28, 2025, in Santa Clara, California. (Brooke Sutton/Getty/Getty Images)
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Trademarks filed by Williams include two of his 4th and 8 wild card touchdown passes to Rome Odunze against the Green Bay Packers in the NFC wild card round. The Sun-Times noted that Williams’ logos were for sportswear, football, t-shirts, T-shirts, hats, jerseys, jackets, vests, water bottles, mugs, bags, backpacks, luggage, sunglasses, posters and downloadable trading cards.
Barisano, however, said he and Gervin plan to contest the sign if it is given to the quarterback.
In his second season, the 2024 first-round pick had his own party, leading the Bears to the NFC North title and to the divisional round. He threw for 3,942 yards and ran for another 489. His 4,352 total yards were the Bears’ quarterback, as he also threw 27 touchdowns on just seven receptions.
Bears quarterback Caleb Williams celebrates after a 31-27 victory against the Green Bay Packers in the NFC wild card game at Soldier Field in Chicago on Jan. 10, 2026. (Chris Sweda/Chicago Tribune/Tribune News Service via Getty Images/Getty Images)
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Gervin was named a 12-time All-Star in the NBA and ABA and was selected to the NBA’s 75th Anniversary team. He averaged 25.1 points and 5.3 rebounds, winning four scoring titles.
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