It can be frustrating to watch a stock that owns a flounder while the rest of the market seems to be going higher every day. But if the business continues to grow in value, patience will eventually pay off for those who hold out for the long haul.
This is self-explanatory Coupang (NYSE: CPNG) completely. The stock has fallen 67% since its initial public offering (IPO) a little more than five years ago and has suffered further pain in recent months due to the data leak scandal. At the same time, revenue is close to 200% cumulative since its IPO.
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Combinations like this make Coupang a once-in-a-decade opportunity to buy. Here’s why investors should consider adding the stock to their portfolios today.
Another side of the data leak scandal
Coupang sold the stock in its 2021 IPO at $35 a share and then saw it jump to $63.50 on its first day of trading. It then fell above $10 in the 2022 bear market. All the while, its e-commerce revenue and online subscription ecosystem keeps growing to new heights.
The stock has been recovering for the past few years and reached a peak above $30 in late 2025. But then a new storm arose: the data leak scandal in late 2025. Coupang’s customer information was leaked by a corrupt former employee, leading to outrage in South Korea that resulted in the government’s trade talks with the United States.
A small boycott of the Coupang platform led to a slight decrease in active customers from Q4 2025 to Q1 2026. In the Q1 conference call, management said that they had already recovered 80% of these lost customers by the end of April, which means that this was not a two-quarter speed. Total revenue grew 8% year-on-year last quarter to $8.5 billion, which is expected to accelerate later this year once the data breach scandal is over.
Coupang stock remains about 50% off its 2025 high, sitting around $16.50 today.
Global business replication
South Korea should remain a strong driver of Coupang’s growth. It doesn’t hurt that the country’s economy is booming because of its expertise in memory chips for the artificial intelligence (AI) revolution. Expect sustained double-digit growth from the continued growth of e-commerce in the region.
Strong growth may come from your new expansion into Taiwan. The country has a population of 23 million, is wealthy, and serves as a manufacturing hub for AI chips. Coupang’s new business in Taiwan is “at a very high level,” according to executives on a conference call, but it is currently losing a lot of money. Over the next few years, this segment should continue to grow and eventually generate billions, if not more than $10 billion, in Coupang’s revenue.
