Free UK Property Portal Hits 9,000 Subscribers

A Hampshire letting agent has launched a free property portal, betting that agents and landlords fed up with rising advertising costs will welcome a route to the market that comes with no monthly fee.

Find My Move, the brainchild of letting agent Mark Vine and real estate expert Chris Moss, has signed up more than 9,000 subscribers and put together a network of more than 6,600 locally sourced listings and legitimate agencies across the country. The platform now carries over 58,000 properties for rent and over 435,000 homes for sale, with subscriber numbers increasing by around 3,000 per month.

More than half of registered users are looking for the site, the founders say, and more than 200,000 people have visited the site in the past three months.

The time is specified. Frustration about what agents pay to list their stock has been going on for years, and the statistics help explain why. Analysis reported by Property Industry Eye found that Rightmove’s listing fee can swallow up around 13.5 per cent of an estate agency’s sales commission in lower-priced markets such as Glasgow and Newcastle, with the average British agent offering 7.2 per cent. For private equity firms that are already struggling, that’s a huge chunk of revenue.

Those pressures feed into the private sector which is also under pressure. Private employment in the UK is set to rise by 4.4 per cent in the year to November 2025, according to the Office for National Statistics, which is putting pressure on employers while homeowners face higher borrowing and mortgage costs.

The concept of Find My Move grew out of what Vine used as a letting agency and conversations created with other professionals.

“After six years of working, I found myself having the same conversations with agents over and over again,” said Vine. “Many feel that they are paying huge sums of money to advertise real estate at a time when businesses in every sector are under pressure.

“We wanted to create a platform that gives agents and landlords an alternative route to market without the huge costs often associated with real estate advertising.” The response so far has been very encouraging and gives us hope that there is a real need for a different approach.

“With over 9,000 subscribers already on the platform and thousands more joining every month, we believe Find My Move can be a valuable additional channel for agents, landlords and property seekers alike.”

Unlike established portals, Find My Move is free to use by agents and landlords, the founders plan to earn money through advertising and affiliate marketing rather than subscriptions. It’s a model that echoes the wider desire for cheaper listing options, a theme Business Matters explored in its list of the top rental property listing websites in the UK.

Chris Moss said the immediate focus is growth. “Our priority is to continue to grow the number of agents, landlords and property seekers using the platform across the UK,” he said. “We created Find My Move to be accessible, understandable and beneficial to everyone involved in the architectural journey. The level of engagement we have seen already shows that there is an appetite for new ideas and other ways to connect people and global opportunities.”

The platform will remain free for agents and landlords for the foreseeable future, the two said, as they focus on expanding and raising awareness across the sector where questions of standards and oversight remain live, as Business Matters reported in its coverage of calls for regulation of real estate agents.

In the long term, the founders want Find My Move to play a wider role in increasing access to housing, working with agents, landlords, local authorities and other stakeholders to help more people find suitable accommodation. For landlords weighing how to bring a property onto the market, the never-ending question is whether to use a letting agent at all for a new site hoping to be quietly reshaped.