Tim Clark, senior vice president and chief executive officer of NASCAR, told FOX Business that the partnership reflects the shared commitment between the racing organization and Ford to honor military families and veterans.
“To be able to put on a marquee event on a holiday like that … it’s the backbone [what] NASCAR,” he said. “… I think it’s a great way to bring that community together.”
Ford also used the campaign to release a limited-edition Super Duty Proud to Honor package, available on the F-250, F-350 and F-450 models.
The trucks will feature red, white and blue styling, black exterior trim and black wheels, with a portion of the proceeds going directly to Blue Star Families.
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Ford and NASCAR launched the campaign during a tribute ceremony on the USS Midway in San Diego. (KC Alfred / The San Diego Union-Tribune via Getty Images)
Later this week, Ford Philanthropy will host a Ford Driving Skills for Life program for local military youth, focused on helping young drivers develop critical safety skills behind the wheel.
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This announcement follows another Ford campaign that coincides with the nation’s 250th anniversary.
Earlier this year, the Michigan-based auto company launched its “Value American. For American Values” campaign, offering employee discounts to all US customers on many new 2025 and 2026 Ford and Lincoln models through July 6.
