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Nike CEO Elliott Hill unveils sports-leading business strategy

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“What’s great about Nike is that we have a sports portfolio that we’ve…invested in all of it in terms of innovation and storytelling and athletes, and that’s Nike’s strength,” he said.

“I keep talking about sports, sports, sports, because that’s what our brand stands for,” Hill said. “But its power is not just part of the sport – it’s a culture and a way of life – and when you get those two to collide, that’s when we have special technology and magic.”

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