Dear Apple Stock Fans, Mark Your Calendars for June 18th
Apple (AAPL) stock has been on a roll with a return of more than 50% over the past 52 weeks. iPhone 17 can be considered as one of the most important reasons for the meeting. In Q2 FY26, Tim Cook admitted that the iPhone 17 family is “the most popular lineup” in the company’s history.
Apple is promoting the popularity of the iPhone 17 to boost sales. Recently, the company announced a price drop on some of its iPhone 17 models in China ahead of the annual 618 shopping holiday.
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According to Wedbush Securities, this is an attempt to gain market share before the launch of the iPhone 18. In addition, Wedbush believes that discounts may be offset by “high margin / software fees.” Overall, this move is likely to boost sales and keep Apple’s growth momentum intact.
About Apple Stock
Based in Cupertino, California, Apple is a technology giant with a market value of approximately $4.4 trillion. The company manufactures and markets smartphones, personal computers, tablets, wearables, and accessories. Apple products include iPhone, Mac, iPad, Air Pods, and Watch, among others.
In the first six months of FY26, Apple reported revenue growth of 16% year-on-year to $254.9 billion. The iPhone business was the main driver of growth coupled with growth in the services segment. Apple’s business is also a cash flow machine and its revenue performance in the first six months of FY26 was $82.6 billion.
From a geographic perspective, Apple reported 84.7% of its 1H FY26 revenue from the Americas, Europe, and Greater China. While these regions remain cash flow drivers, Apple has ample room to tap into the emerging markets of India, Southeast Asia and Latin America.
Buoyed by healthy iPhone 17 sales, AAPL stock is up 13.6% over the past six months. With an attractive pipeline of products, it is likely that the momentum will remain positive.
New Products to Promote Growth
In the iPhone category, it is possible that the strong growth will last. Despite Apple benefiting from the iPhone 17 price cut in China, the upcoming product launch is interesting.
To put things into perspective, the iPhone 18 Pro and Pro Max are expected to be launched in September 2026. This will have a positive impact on growth in 2027. At the same time, Apple’s first foldable device is likely to be launched at an event in September.

